.NEARLY ONE BILLION folks are directing their votes in India's basic election. It is the most significant autonomous physical exercise in past history-- and could possibly also be actually the most pricey. Investing is anticipated to connect with 1.35 trn rupees ($ 16bn), depending on to the Centre for Media Researches (CMS), an Indian charitable. That would be much more than double the quantity invested in the previous political election in 2019 and also even surpass the cash sprinkled in The United States's governmental vote-casting in 2020. Why carry out Indian political gatherings invest such vast amounts?